Sports marketing is a job unto itself. It’s fast and furious with a ton of legalities. Not to mention you have to keep your sponsors happy. Oh and don’t forget the athletes themselves. With so many moving parts, how does the CMO of one of the fastest moving sports manage it all? We’re excited to be live on #H2HChat with Michael Williams, the CMO Grand Prix of America, Formula One.
Michael is an innovative brand storyteller and business strategist, with an impressive resume, featuring stints with the NHL’s New Jersey Devils, Anaheim Mighty Ducks, and the NFL’s San Francisco 49ers. In this recorded H2HChat Michael brings his unique and ground-breaking ideas on marketing engagement, event programming, and customer experience to the H2H community.
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