Snapchat is all the buzz in the marketing world right now. There’s a growing realization that “snaps” are a new type of content build for a new type of platform. Like Twitter’s 140 character limit, Snapchat forces us to be concise and creative. But unlike Twitter or any other social network for that matter, the conversation is peer-to-peer allowing for a highly personalized interaction. These two factors combine to present some unique content marketing challenges.

#H2HChat with Tim Staples, Co-Founder and CEO of Shareability talks about how he’s seeing Snapchat transforming the strategy surrounding the creation of shareable content.