Millennials are hot, but what many marketers forget is that Boomers still have tremendous spending power. In fact, they hold 49% of all after-tax income in the United States.
A new study from Forbes Insights, in partnership with WealthEngine, indicates that as the digital marketing landscape continues to change rapidly, the balance between personalization and privacy will be more important than ever before. Read more about the Forbes study here: http://www.forbes.com/forbesinsights/wealthengine/index.html
Bryan sits down with WealthEngine’s CMO, Mike Lees and Forbes Insights’ Commercial Director, Brian McLeod to talk about how marketers can gain the trust of the 50+ audience.
